Kim is a member of Women in Auto Care, an ATI and Management Success Graduate, and their shop was a Motor Age Top Shop winner two years in a row. As a former shop owner, Kim’s advice and expertise on social media is perfectly matched because she’s been there and done that. It was almost destiny that they launched Shop Marketing Pros. Then for specific reasons left to go back home to Louisiana. Then asked Kim to leave her school job and join his service business. Her husband Brian, started his own shop while he was a Mercedes technician in North Carolina. Kim’s experience includes a school counselor and teacher. Kim Walker from Shop Marketing Pros is a social media expert. For more information about The NAPA National Health Benefits program as well as all of the insurance benefits available to your AutoCare Center and your employees, visit the NAPA Benefits Center, at or call the NAPA Benefits Center at 84. The NAPA Insurance Center can help you with a variety of other insurance benefits too. These rates are based on the collective purchasing potential of 22,500 NAPA locations including both NAPA AUTO PARTS stores and NAPA AutoCare Centers. This “NAPA only” program gives you and your employees access to national “large group” rates on medical insurance with premiums discounted up to 30 percent. “Turn your authentic message into a constant message” Darrin Barneyĭon’t wait until the bottom falls out to set your business for successĪs a member of the NAPA family, AutoCare Center owners can take advantage of the NAPA National Health Program from the NAPA Insurance Center. Making connections with customers to the shop employees.įacebook Ads- don’t put all your eggs in one basket. Marketing vs advertising- marketing develops relationships with customers and turns them into friends.
Always talk about the culture of your business.Įmail marketing- seeing the email in the inbox without opening it is still successful as a reminder you’re there. Instead of slowing down, take a turn instead. Priorities may change but continue to do what works. Your business is the average of the highs and lows. When business is good, don’t take your foot off the marketing pedal- stop stopping. Answer 1 question and have 1 month of marketing content. What should you talk about? Listen to your customer’s questions, answer in the form of a picture/video. The residual value of previous content- getting the most out of every picture/video “Using Integration to Supercharge Your Existing Marketing”
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